Alicia

herrera

Rainbow Pride Flag

dan

murphys

01

fruity beer launch internal

2022, Internal video creation for the Fruity Beer launch

02

Logo motion graphic

2022, Creating new logo entrance for Internal Comms

03

dan murphys music in stores

Creating Music In Stores, an upcoming store initiative to connect more with internal employers.

04

DAN MURPHY NEWSLETTER CREATOR

2022-23, Content creator for Dan Murphy's monthly newsletter

05

BRISBANE PRIDE PACK

2022, Creating a welcome pack for the Endeavour Group

06

PRIDE MONTH AT ENDEAVOUR GROUP

2023, Creating Banners for the Proud Commitee website

07

DAN'S HIRING WEEK

2022, Internal video to celebrate Hiring week.

08

STORE LAUNCH AT DAN'S

2022, Creating Videos for LinkedIn to celebrate store openings

09

INTERNAL BANNER CREATOR

In 2022, I was responsible for creating all internal banners for events and upcoming launches. This included designing visually appealing and informative banners that effectively communicated event details and new product launches to the internal team.

10

END OF YEAR VIDEO 22

2022, End of year video creation for internal use

GIVIT PARTNERSHIP

Collaborating with GIVIT to celebrate the donations from ​Dan Murphy’s, highlighting the positive impact of the ​contributions. This involved coordinating with both ​organisations to showcase the generosity of donations,​ ensuring a meaningful and engaging presentation of the c​ampaign's success.

WEekly update

Updating and revamping the signage for Dan’s ​Weekly Update by redesigning the layout, ​refreshing the fonts and colors, and adding modern ​graphics. The aim was to create a more engaging ​and visually appealing presentation that ​effectively communicates key information to the ​audience

rmit

uni work

2019-2023

BACHELOR OF FINE ARTS 2019-2020

ART MAKING- DOODLING TO ADOBE PHOTOSHOP

BACHELOR OF FINE ARTS

ART MAKING- POSCAS ON CANVAS

Bachelor of DesigN DIGITAL MEDIA

2021- Using programs such as Adobe after effects, Unity and premier pro

bachelor of communications media

2021-2023

Bachelor of communications media

2021-2023

room with a view

Amplifying the voices of queer individuals and ​organisations to share their stories, we focus on creating​ platforms and opportunities for these narratives to be​ heard and celebrated. This involves highlighting​ personal experiences, advocating for LGBTQIA+ rights,​ and showcasing the diversity and resilience within the​ community. Through various media and outreach​ efforts, we aim to foster understanding, support, and​ visibility for queer voices.​

screen labs

Learning how to create visual concept sketches to a product using after effects

immersive sandbox

Worked collaboratively to create a film ​that incorporates extended reality (XR) ​technologies throughout its narrative. ​This project involved integrating ​augmented reality (AR), virtual reality ​(VR), and mixed reality (MR) elements to ​enhance the storytelling experience. The ​team's efforts focused on blending ​traditional filmmaking techniques with ​cutting edge XR technology to immerse ​the audience in a dynamic and interactive ​world.​

documentary

Learnt to create educational videos that effecti​vely communicate a story. This invo​lves understanding how to structure a narrat​ive, simplify complex concepts, and use visual​ and auditory elements to engage the audience​. My focus is on crafting informative and compel​ling content that not only educates but ​also resonates with viewers, making learnin​g an enjoyable and memorable experi​ence

did someone say ai?

learning the fundamentals ​of AI, particularly in media ​developments, by exploring ​various programs ​connected to media outlets. ​This involves gaining a ​deeper understanding of ​how AI technologies can be ​utilised in content creation, ​distribution, and analysis, ​and staying updated on the ​latest advancements in the ​field. My goal is to develop a ​comprehensive knowledge ​base that enables me to ​effectively leverage AI tools ​for innovative media ​solutions.

qu

plus

2023

creative queer launch

creative queer

Worked on the conception ​and design of story ​elements, developing ​engaging narratives and ​visual styles. This process ​included brainstorming ​ideas, crafting compelling ​storylines, and designing ​visuals that effectively ​conveyed the intended ​message. Collaborated with ​a creative team to ensure a ​cohesive and appealing ​presentation that resonated ​with the target audience.

creative queer

Led the creative conception of three distinct posts, collaborating closely with both an artist and a ​designer to achieve the desired outcome. This involved brainstorming and developing innovative ​ideas, ensuring a cohesive visual and thematic style across all posts. By coordinating the creative ​team's efforts, we successfully merged artistic expression with design elements, creating visually ​appealing and impactful content that aligned with the brand's vision.

creative queer video

Bringing this video to life for QuPlus ​helped increase their social media ​presence by showcasing their ​innovative products and engaging ​content. We collaborated closely to ​develop a compelling narrative, ​ensuring the video resonated with ​their target audience and ​effectively communicated their ​brand message. The campaign ​significantly boosted their online ​engagement and expanded their ​reach.

CERSH

Make Sexual Health a

Green Flag

How to destigmatise sexual health in regional ​communities where STI’s are on the rise.


Melbourne University’s Centre for Excellence in ​Rural Sexual Health needed a campaign ​targeting young people with a positive and ​empowering plea not to ignore their sexual ​health. We obliged, with a fun, engaging social ​campaign that reframes taking good care of your ​sexual health as a core dating green flag.



Collaboration with Matthew Chen and Alicia Herrera x The Open Arms

NOWBU x the open arms

Working collaboratively with the client NowBU ​at The Open Arms, conducting research and ​analysis on how best to advertise the product ​to the targeted audience.

TRANSFORM x the open arms

While working with The Open Arms, I had the opportunity to collaborate directly with the wonderful ​clients at Transform, who developed a binder company in Naarm. Throughout this process, we were ​involved from content development to the final stages of filming content.

TRANSFORM x the open arms

TRANSFORM x the open arms

TRANSFORM x the open arms

TRANSFORM x the open arms

TRANSFORM x the open arms

TRANSFORM x the open arms

PR​OUD CONTENT CREATION

Redeveloping the content for Brisbane ​Prid​e 2024