Alicia
herrera
dan
murphys
01
fruity beer launch internal
2022, Internal video creation for the Fruity Beer launch
02
Logo motion graphic
2022, Creating new logo entrance for Internal Comms
03
dan murphys music in stores
Creating Music In Stores, an upcoming store initiative to connect more with internal employers.
04
DAN MURPHY NEWSLETTER CREATOR
2022-23, Content creator for Dan Murphy's monthly newsletter
05
BRISBANE PRIDE PACK
2022, Creating a welcome pack for the Endeavour Group
06
PRIDE MONTH AT ENDEAVOUR GROUP
2023, Creating Banners for the Proud Commitee website
07
DAN'S HIRING WEEK
2022, Internal video to celebrate Hiring week.
08
STORE LAUNCH AT DAN'S
2022, Creating Videos for LinkedIn to celebrate store openings
09
INTERNAL BANNER CREATOR
In 2022, I was responsible for creating all internal banners for events and upcoming launches. This included designing visually appealing and informative banners that effectively communicated event details and new product launches to the internal team.
10
END OF YEAR VIDEO 22
2022, End of year video creation for internal use
GIVIT PARTNERSHIP
Collaborating with GIVIT to celebrate the donations from Dan Murphy’s, highlighting the positive impact of the contributions. This involved coordinating with both organisations to showcase the generosity of donations, ensuring a meaningful and engaging presentation of the campaign's success.
WEekly update
Updating and revamping the signage for Dan’s Weekly Update by redesigning the layout, refreshing the fonts and colors, and adding modern graphics. The aim was to create a more engaging and visually appealing presentation that effectively communicates key information to the audience
rmit
uni work
2019-2023
BACHELOR OF FINE ARTS 2019-2020
ART MAKING- DOODLING TO ADOBE PHOTOSHOP
BACHELOR OF FINE ARTS
ART MAKING- POSCAS ON CANVAS
Bachelor of DesigN DIGITAL MEDIA
2021- Using programs such as Adobe after effects, Unity and premier pro
bachelor of communications media
2021-2023
Bachelor of communications media
2021-2023
room with a view
Amplifying the voices of queer individuals and organisations to share their stories, we focus on creating platforms and opportunities for these narratives to be heard and celebrated. This involves highlighting personal experiences, advocating for LGBTQIA+ rights, and showcasing the diversity and resilience within the community. Through various media and outreach efforts, we aim to foster understanding, support, and visibility for queer voices.
screen labs
Learning how to create visual concept sketches to a product using after effects
immersive sandbox
Worked collaboratively to create a film that incorporates extended reality (XR) technologies throughout its narrative. This project involved integrating augmented reality (AR), virtual reality (VR), and mixed reality (MR) elements to enhance the storytelling experience. The team's efforts focused on blending traditional filmmaking techniques with cutting edge XR technology to immerse the audience in a dynamic and interactive world.
documentary
Learnt to create educational videos that effectively communicate a story. This involves understanding how to structure a narrative, simplify complex concepts, and use visual and auditory elements to engage the audience. My focus is on crafting informative and compelling content that not only educates but also resonates with viewers, making learning an enjoyable and memorable experience
did someone say ai?
learning the fundamentals of AI, particularly in media developments, by exploring various programs connected to media outlets. This involves gaining a deeper understanding of how AI technologies can be utilised in content creation, distribution, and analysis, and staying updated on the latest advancements in the field. My goal is to develop a comprehensive knowledge base that enables me to effectively leverage AI tools for innovative media solutions.
qu
plus
2023
creative queer launch
creative queer
Worked on the conception and design of story elements, developing engaging narratives and visual styles. This process included brainstorming ideas, crafting compelling storylines, and designing visuals that effectively conveyed the intended message. Collaborated with a creative team to ensure a cohesive and appealing presentation that resonated with the target audience.
creative queer
Led the creative conception of three distinct posts, collaborating closely with both an artist and a designer to achieve the desired outcome. This involved brainstorming and developing innovative ideas, ensuring a cohesive visual and thematic style across all posts. By coordinating the creative team's efforts, we successfully merged artistic expression with design elements, creating visually appealing and impactful content that aligned with the brand's vision.
creative queer video
Bringing this video to life for QuPlus helped increase their social media presence by showcasing their innovative products and engaging content. We collaborated closely to develop a compelling narrative, ensuring the video resonated with their target audience and effectively communicated their brand message. The campaign significantly boosted their online engagement and expanded their reach.
CERSH
Make Sexual Health a
Green Flag
How to destigmatise sexual health in regional communities where STI’s are on the rise.
Melbourne University’s Centre for Excellence in Rural Sexual Health needed a campaign targeting young people with a positive and empowering plea not to ignore their sexual health. We obliged, with a fun, engaging social campaign that reframes taking good care of your sexual health as a core dating green flag.
Collaboration with Matthew Chen and Alicia Herrera x The Open Arms
NOWBU x the open arms
Working collaboratively with the client NowBU at The Open Arms, conducting research and analysis on how best to advertise the product to the targeted audience.
TRANSFORM x the open arms
While working with The Open Arms, I had the opportunity to collaborate directly with the wonderful clients at Transform, who developed a binder company in Naarm. Throughout this process, we were involved from content development to the final stages of filming content.
TRANSFORM x the open arms
TRANSFORM x the open arms
TRANSFORM x the open arms
TRANSFORM x the open arms
TRANSFORM x the open arms
TRANSFORM x the open arms
PROUD CONTENT CREATION
Redeveloping the content for Brisbane Pride 2024